- Market Insight: Begin with a deep dive into the South African and African media landscapes, including cultural, social, and economic factors that influence audience behavior.
- Client Objectives: Align strategies with clients' business goals and brand objectives to ensure that media campaigns are both relevant and impactful.
- Audience Segmentation: Conduct thorough audience analysis to identify key demographics, psychographics, and media consumption habits, ensuring that media strategies target the right people effectively.
- Competitor Analysis: Assess competitor activities and industry trends to develop strategies that differentiate clients and capitalize on market opportunities.